

Introducing the debut collection by bébébabble, a children’s apparel line
appealing to the discerning parent with a modern aesthetic.
Inspired by her global travels as Trend & Product Development Design Manager with
Target Corporation, Kendra Lewis opened the bricks+mortar location of bébé babble in
the historic Morningside neighborhood of Edina, MN in 2005. Lewis blends her affinity for
all things kid-related, design + retail within her airy boutique, offering an eclectic
assortment of merchandise she handpicks from around the world. bébé babble is a
children's lifestyle+design boutique, appealing to the discerning parent with a modern
sensibility.
Lewis attributes part of her success toher mom-friendly shop. Moms trust Lewis’
sensibility+tastes. It became time to provide even more for her ‘babblemommies’ - so
the bébé babble debut collection was born. Cheerful wrapdresses + bright prints,
immersed in bold textile patterns, velveteens+100% cottons, the collection is full of sunny,
modish designs. While traversing the globe to seek merchandise for the shop, Lewis heard
the calls of her ‘babble’ mommies back home: soft fabrics, long skirts, wrap dresses, color!
She began to see a clear niche for pretty yet practical childrenswear.
Seen here, the Keiko Kimono Dress with
bell sleeves is already selling out in the shop.
The line is simultaneously sweet, sturdy+
washable, as all moms want their kids’
clothes to be. Lewis is a thoughtful
proprietress + it is reflected in her collection.
Lewis is committed to local seamstresses for all manufacturing. Apparel is produced in the
great state of Minnesota; even the woven labels are USA-made. Reducing her carbon
footprint, engaging local business + giving back is crucial to the bébé babble philosophy.
You can find Lewis digging in her son Gabriel’s garden, taking long walks along the Mississippi to
clear her mind for inspiration, + decorating her home or cheerful Edina shop front. Collecting
Danish furniture, pottery from local artisans and interior design are her passions. Born into a
maternal side of seam stresses and quilters, Lewis fondly recalls of hours of fabric shopping with
her mom, + learning the art of sewing. She prefers classic silhouettes with a modern play on
fabrics.
“I always choose what is different, no same- same. I trust my intuition. This is what I teach
Gabriel:‘do what you like, who cares what everyone else thinks!’” -Kendra Lewis






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